Posted by: George E Burney | April 2, 2012

Public Speaking – How To Make Your Main Points Unforgettable

Your main points are essential to the development and success of your presentation. For that reason, you’ll want to stress or highlight them. The question is: How to do so? How can you present your main ideas in a way that helps your audience to remember them?

One answer has to do with the way we use statistics in connection with a main point. Statistics are great for proving our points. The problem with statistics is that they often “go in one ear and out the other.” Unless they are presented in a manner which makes an impact, they may have little effect on the audience. When that is the case, they certainly won’t help the audience to remember the main points they were used to support.

To avoid that, find a novel way to present the statistics you come up with in your research. We all have a tendency to forget or to minimize the commonplace. What we remember are those thoughts which seem original, odd, and unusual. They stand out and we remember them because they are so different!

Another method of impressing main points on the minds of our hearers is to use a story, example or illustration to prove our point. These are essentially word pictures, and pictures are easy to recall. Since there is always the possibility that your audience will remember the “word picture” well, but forget why you used it, make a solid connection between the illustration, story or example and your main point.

Repetition is said to be “the mother of retention.” Repeating a main point, using different ways of expressing the same thought, makes that thought stand out. As a result, it also increases the likelihood that it will be remembered.

Think of it as latticework. Where is it strongest? It’s where the pieces cross and reinforce each other. Repetition serves to produce a similar effect.

These are just a few of the many ways you can highlight or stress your main points.

Copyright © 2012 by George Burney and betterpublicspeaking


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